Introduction
Coming together for a noble mission, we have organized a prestigious event “Lang International Corporate Titan Awards Secretariat” (LICTA). The word “Lang” is taken from the shortened word of “Helang” in Malay language which means eagle. It represents the spirit of the awards that the winners are recognized as the leader in their respective industry. As the saying goes, “all birds find shelter during a rain, but eagle avoids rain by flying above the clouds” only those have courage to go beyond their limits will succeed. 

Each year, LICTA will have a theme which best feasibly with current economic situation. From year 2018, theme “Daring Changes Create Miracles” due to global political position changes to year 2019, “New Order, New Hope” because of global economic development landscape undergoing profound changes till year 2020 due to Covid-19, we are living into a new normal where whatever we used to do before, we can’t anymore especially in business mode has closely tied up with digitalization. The new normal is also one of the new challenges for us to move forward and the situation will return to normal but in a new form with full of opportunities. Thus, the theme of LICTA 2020 is “New Normal, New Opportunity”.

 
  How We Make This Commendation To Be Credible & Prominent
The LICTA is a process of corporate certification, not a mere award presentation that identifies and recognizes true achievers in the respect of being outstanding, genuine and trustworthy. We will never compromise with the standard threshold. 

In order to ensure the winners live up to the name, we separate the organizing committee and selection committee whereby the organizing committee is in charge of organizing and makes the event to be successful and the team is led by YBhg. Datuk Haji Abg. Sallehuddin Abg. Shokeran, the Director General of Dewan Bahasa & Pustaka. The selection committee is in charge of selecting deserved winners. The selection committee comprises five persons who are prominent and credible and the team is led by YBhg. Dato’ Lee Chee Weng, the Executive Director of SAHABAT SMI® group of advisory companies.

In order 
to ensure our winners are clean from criminal record and adverse remarks, we work together with the most authoritative working partners in Malaysia and an established credit rating agency in the assessment of nomination. The transparency of assessment is closely monitored by the exclusive independent auditor, the leading global audit firm – ECOVIS.

Selection of winners will be judged on 2 dimensions: quantitative and qualitative as well as the following 5 aspects:

1) Creditworthiness / Integrity

2) Financial strength,

3) Business growth,

4) Positive impact to society,

5) Others.
 
 










Subsequently, the awards will raise their business excellence in an effort to propel the economy of Malaysia.


  Missions

  To bring order out of chaos and reduce non-genuine business activities.

  To encourage entrepreneurs to make daring changes and create miracles.

  To establish a resource integration platform and create mutual winning for local and foreign enterprises.


  Objectives

  To place the enterprises in good standing in the eyes of their respective business associates, investors, bankers, government bodies and so forth.

  To confer recognition of remarkable achievements to local and foreign enterprises and enhance their brand recognition.
     
  To elevate the status of Malaysia as the most active and strong business association through nurturing of entrepreneurs and sharing opportunities.

  To promote Malaysia to overseas tycoons in the respect of trade, tourism, education and etc.


  Core Value

  LICTA certification marks the recognition for enterprises in the respect of being ''Outstanding,Genuine & Trusthworthy''. It will be the most trusted reference for their business associates, investors, bankers and so forth.

 A series of branding, advertising & promotion activities to enhance the enteprises' brand recognition.​  

 A resource integration platform comprises highly knowledgeable, exceptionally informative and disntinctly connected person. This is also an excellent platform for business nextworking. 


  Rationale
 

A simple and minimalistic concept that uses 2 wings coiling around the letter ' I ' to symbolize the award's attainment of international level. The word “Lang” is taken from the shortened word of “Helang” in Malay language which means eagle, symbolized by the huge wings which also represents the spirit of the awards, leading the winners to soar high for success and achieve victory. The blue and red colours on the wings signify unity and courage respectively. As the saying goes, “all birds find shelter during a rain, but eagle avoids rain by flying above the clouds”, only those who go beyond their limits will succeed. This logo marks the recognition for enterprises and entrepreneurs in the respect of being “OUTSTANDING, GENUINE & TRUSTWORTHY”.
 
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